River brings a unique perspective to Smooth Ag as a fourth-generation rancher. His deep understanding of the needs and challenges faced by livestock and agricultural communities fuels his passion for driving meaningful change. Growing up in the world of agriculture has honed River's multidisciplinary skill set, enabling him to rapidly absorb knowledge across various fields and translate ideas into tangible solutions. River not only leads our team in product architecture but also spearheads the development of innovative, solution-based systems that revolutionize industries.

As the corporate development leader at Smooth Ag, Hunter brings a wealth of experience and expertise to drive strategic partnerships and growth opportunities. With a lifelong background in ranching, stemming from 100 years of family tradition, Hunter possesses an intimate understanding of the agricultural landscape. Having successfully managed a ranch in Oklahoma and built a thriving M&A firm, overseeing transactions worth over $50 million, Hunter combines practical knowledge with business acumen to forge meaningful relationships that accelerate our mission of revolutionizing the ranching industry.

Jay brings a remarkable drive for technological advancement and precision. With a profound understanding of software development and exceptional architectural expertise, Jay spearheads the evolution of our systems. Leveraging strategic decision-making and proficiency in cutting-edge tech stacks, Jay ensures that Smooth Ag maintains its position at the forefront of innovation. Through Jay's leadership, our team continues to push boundaries and deliver groundbreaking solutions to revolutionize the ranching industry.