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Seeing Past What Meets The Eye

River McTasney • Aug 24, 2023

Reducing Noise in the Cattle Industry: Filling the Gap with Last Mile Integrations

Introduction


     Noise, both literal and metaphorical, is an inherent part of the cattle industry, affecting decision-making processes and efficiency at various stages of production. From farm to table, every choice made along the value chain reverberates through the entire system, influencing animal health, environmental impact, and economic outcomes. This paper delves into the often-overlooked challenge of noise in judgment and decision-making within the cattle industry and proposes a paradigm shift enabled by "last mile integrations" – a comprehensive approach involving technology, data collection, and analysis. By bridging the gap between data availability and decision-making, last mile integrations offer the potential to refine standardized practices across the industry, while accounting for the dynamic nature of variables like location, environment, vegetation demographics, and operation type.


The Noise Conundrum: Unveiling the Challenge


     At its core, the cattle industry thrives on countless decisions made daily, from selecting the optimal feed mix for a particular herd to determining the precise timing for animal rotation. These choices are often influenced by a multitude of factors, ranging from scientific knowledge and historical data to personal experience and intuition. However, this amalgamation of influences can lead to inconsistency and inefficiency, creating noise that obscures the path toward best practices.

     The scope of this noise encompasses the entire supply chain, starting from on-farm decisions that shape an animal's life and culminating in the consumer's experience. As an illustration, consider the process of selecting the most suitable diet for a herd. Nutritional requirements can vary significantly depending on factors like age, breed, climate, and the specific goals of the operation. A decision made here sets off a chain reaction that impacts growth rates, meat quality, and even the carbon footprint of the entire operation.

     While the consequences of this noise are clear, the challenge lies in identifying and quantifying it. Currently, the industry lacks a unified approach to consistently gather, analyze, and interpret the data that drives decision-making. The information that does exist is often siloed within individual operations or proprietary systems, hindering the development of holistic insights.


Closing the Gap: The Role of Last Mile Integrations


     The concept of "last mile integrations" emerges as a promising solution to the noise conundrum. This term encapsulates a suite of technologies and methodologies designed to collect, centralize, and analyze data at every crucial juncture of cattle production. These integrations not only provide a means of automating data collection but also serve as valuable tools that enhance the overall efficiency and productivity of operations.

     Picture a scenario where an autonomous feed rover navigates through a pasture, distributing feed while simultaneously collecting real-time data on animal behavior, consumption patterns, and environmental conditions. This exemplifies a last mile integration in action – solving a practical labor issue while simultaneously filling a critical gap in data acquisition. Such integrations are not confined to hardware solutions; software interfaces that consolidate information from various sources and APIs further enrich the data pool.

     By democratizing data collection and establishing a standardized framework, last mile integrations enable a comprehensive understanding of noise across diverse cattle production demographics. These integrations facilitate the collation of data from various sources, including environmental sensors, wearable devices on cattle, satellite imagery, and existing herd management software. This diverse dataset acts as a lens, allowing us to identify patterns, correlations, and trends that might otherwise be drowned out by noise.


Empowering Informed Decisions: From Data to Actionable Insights


     The true power of last mile integrations lies in their capacity to convert raw data into actionable insights. As the industry gains access to previously unattainable information, decision-makers can transition from gut-based judgments to evidence-based strategies. For instance, armed with data-driven knowledge of how specific breeds respond to certain environmental conditions or feed compositions, producers can tailor their practices for optimal results.

     The aggregation of data also empowers the industry to anticipate and mitigate risks. By tracking the health and performance of cattle across diverse locations and operation types, patterns emerge that reveal potential disease outbreaks, supply chain disruptions, or inefficiencies. This proactive approach not only enhances animal welfare but also has wider implications for food security and sustainability.


Standardization in a Dynamic Landscape: The Path Forward


     Standardization in the cattle industry is not about imposing a rigid one-size-fits-all approach. Instead, it involves distilling flexible guidelines that reflect the inherent dynamism of the industry. Last mile integrations are the conduit through which these guidelines can be crafted.

     Consider the impact of climate variations on cattle behavior and health. A standardized guideline might recommend different approaches to managing heat stress in cattle based on location-specific data. Areas with high humidity might necessitate different interventions compared to regions with arid climates. By factoring in these nuances, standardization becomes a dynamic and contextually relevant tool.


Expanding Data Horizons: Integrating Valuable Data Examples for Noise Reduction in the Cattle Industry


     In the evolving landscape of the cattle industry, the challenges of noise in decision-making are being met head-on through innovative approaches like last mile integrations. As we delve deeper into the realm of data-driven solutions, it becomes essential to explore the wealth of valuable data examples that can revolutionize the industry's practices. This essay continues the discourse by seamlessly weaving a myriad of data examples into the narrative, accentuating the transformative potential of last mile integrations across feed management, animal welfare, and environmental considerations.


Feed Management: Pioneering Precision Nutrition


     One of the cornerstones of efficient cattle production lies in optimizing feed management strategies. Last mile integrations have unlocked a plethora of data sources that can fine-tune the nutrition process. Imagine feed-related technologies ranging from remote feed management dashboards to real-time feed conversion ratios. These innovations allow producers to monitor feed consumption patterns, track nutritional efficiency, and make informed adjustments to the cattle's diet.

     Consider the power of IoT-connected feed additive dispensers that not only regulate supplement distribution but also provide insights into nutrient consumption. Automated feed mixing systems and precision livestock feeding technologies ensure consistency and accuracy, minimizing waste. By integrating GPS-enabled feed delivery routing, producers can strategically manage feed distribution across vast landscapes, reducing transportation costs and environmental impact.

     Furthermore, the integration of weather data into feed planning processes enables adaptive strategies that account for climatic variations. By harnessing feed formulation optimization software, producers can tailor diets to suit specific nutritional requirements, breed types, and environmental conditions. These examples showcase the potential of last mile integrations in creating a data-driven, efficient, and sustainable feed management ecosystem.


Advancing Animal Welfare: From Monitoring to Insight


     Last mile integrations extend their transformative reach to animal-related technologies that revolutionize livestock management and well-being. Remote animal vital sign monitors, livestock RFID tracking, and automated pregnancy testing mechanisms are among the innovations reshaping the landscape of animal care. These integrations streamline data collection, providing real-time insights into the health and condition of individual animals.

     The power of data-driven decision-making becomes evident with technologies like heat detection and estrus monitoring. By analyzing data patterns from various sources, producers can identify optimal breeding times, enhancing reproductive success rates. Livestock facial recognition and hoof health monitoring contribute to early disease detection, reducing the need for invasive interventions. Moreover, remote livestock weighing and body condition scoring enable continuous assessment, ensuring timely interventions to maintain animal welfare.

     Last mile integrations also empower livestock stress monitoring and welfare compliance tracking, enhancing accountability throughout the value chain. With GPS-enabled cattle collars and livestock movement heatmaps, the movement and behavior of animals can be visualized, providing insights into grazing patterns, stress triggers, and health indicators. These integrations fundamentally transform animal welfare practices by merging real-time data collection with predictive analytics.



Harmonizing with the Environment: Symbiotic Sustainability


     The cattle industry's impact on the environment is a complex consideration that last mile integrations address through pasture and environment-related technologies. Automated pasture rotation systems, solar-powered water sensors, and remote pasture mapping with drones illustrate the industry's commitment to sustainable practices. These technologies optimize land use and resource allocation, minimizing the ecological footprint of cattle operations.

     Data-driven pasture management becomes a reality with tools that predict forage growth, monitor soil moisture, and assess pasture health. By integrating IoT-connected water trough sensors, producers ensure efficient water usage, aligning with responsible environmental stewardship. Remote pasture weed detection and real-time forage growth tracking inform decision-makers about invasive species and forage availability, enabling precise intervention strategies.

     The integration of soil nutrient sensors, combined with weather data, enables dynamic pasture growth prediction models. These models guide grazing rotation plans, enhancing both cattle nutrition and land preservation. Virtual fencing and boundary monitoring systems offer a non-invasive means of containment, reducing physical infrastructure and its associated environmental impact.


Conclusion: Forging a Data-Driven Future


     As the cattle industry traverses the uncharted terrain of data integration, the breadth of possibilities becomes evident. Last mile integrations represent not just a technological shift but a paradigm transformation. By incorporating data from feed management, animal welfare, and environmental considerations, the industry can evolve into a harmonious ecosystem that balances productivity, animal well-being, and sustainability.

     The data examples outlined in this essay are not isolated silos but interconnected nodes in the journey toward refining cattle production practices. From optimizing feed efficiency to safeguarding animal welfare and embracing sustainable land use, the potential is boundless. It is through the synergy of these diverse data sources that the noise in decision-making begins to dissipate, paving the way for a standardized yet adaptive industry.

     In embracing last mile integrations and harnessing the power of data, the cattle industry embarks on a trajectory of innovation, efficiency, and responsibility. As we collectively navigate this landscape, we have the opportunity to amplify the impact of our choices, ensuring that each decision resonates positively throughout the value chain. In doing so, we pave the way for a future where noise is replaced by informed, evidence-based decision-making, creating a more robust, resilient, and sustainable cattle industry.


By: River McTasney


By Graham Leader 09 Aug, 2023
Thomas Wallner editor@grahamleader.com The Graham Economic Investment Corporation and the city of Graham signed off on providing $38,500 to make Graham the home of Smooth Ag Solutions, which will produce automated rovers to aid ranchers with the feeding process, livestock monitoring and data collection. In the Graham City Council meeting Thursday, May 25, the council approved the creation of the project for the GEIC which came with a 60-day waiting period. During that period, the GEIC validated the contract, published a public notice, developed a performance agreement and finally signed off on the project Thursday, Aug. 3. Assistant City Manager Grant Ingram said the city was able to determine a location for the business on Rocky Mountain Road. He said the company will be required under the performance agreement to adhere to certain requirements. “We have located a warehouse with the square footage that they are requesting. We have coordinated that through to them and we’re just excited to essentially alleviate the headache of the initial upfront cost of finding a location in that first year of lease payments,” Ingram said in May. “…We of course cannot just give out free money to a business. There are parameters that they will have to meet in order to not owe us that money back essentially. Part of that is going to be the creation of primary jobs, which is what our Economic Development Corporation is intended for. We’re also going to see significant capital investment. ...This is just a way to help bring a business to Graham that could really be a breakthrough in the AI cattle agricultural industry.” The company will be required to make at least $100,000 in capital improvements as part of the performance agreement. A provision was also made for the creation of jobs in the agreement, according to Ingram during the Aug. 3 GEIC meeting. “That’s going to be a part of that lease reimbursement portion. They’ll be required to create five new jobs within… the first two years,” he said. During the May council meeting, Ingram said the total number of jobs estimated in two-to-five years is 20-30, depending on how quickly they’re able to scale their business. The company is starting with the Ranch Rover, which is an autonomous feed rover for pastureland cattle. Ingram said the device uses state-of-the-art technology to assist ranchers with various tasks. “It’s all artificial intelligence driven. (Where) it senses the fences are it’s going to drop X amount of pounds of your feed throughout the yard, if you will,” he said in the May meeting. “It actually has the technology to count your cattle, find your water sources. It can do body temperatures of the cows to let you know if there’s any sickness that may be going through your herd. The technology is just incredible.” The company has an agreement with Oklahoma State University on sharing the data and working together on the rover. Founder and CEO of the company, River McTasney, said the company will have delivery of their first production model in November or December which will go to OSU. McTasney said OSU has an over 1,000-acre ranch for research which the students will be involved with regarding the device. “We have a computer vision part of this where it looks with a wide angle lens (and) we can see a lot of the cattle that are around. We’re partnered with a big computer vision company called Plainsight. They’re out of San Francisco and the CEO is over in Fort Worth. They own the patents on a lot of that livestock stuff. …The data that OSU can use from this and us is pretty incredible,” he said. The company is working in conjunction with Trip Hopper Range Cattle Feeders of Jermyn and will manufacture the vehicles in Graham to possibly ship across the world. McTasney said in the GEIC meeting that the company has around 35-plus validated customers who have inquired and many wanted to see a test model. “Now it’s just up to us to deliver something that people can get their hands on and see up close and get delivered to them,” he said. “On the funding side, I know that’s the biggest question. That is also the hardest thing out of all of this. We’re getting better and better at making those relationships with investors. ...We’re currently in the process for a $500,000 investment with a VC (venture capital) out of California. The latest update I have on it, there’s been a phone interview, there’s been an in-person interview, both of those went good... so we’ll see how that pans out. ...We have the money to operate through the end of this production unit, and possibly even past that with what we have right now.” The company is in its first year of operation, but Ingram said in May that the opportunity for Graham could be tremendous. “I’m excited about this,” he said. “I think it’s a great opportunity to be able to say that these are manufactured in Graham, America. It is something that we can be proud of and it’s giving somebody a start here in Graham to establish their business and really see what the future holds for them.” https://www.newsbreak.com/graham-tx/3115876637703-city-approves-funding-for-graha  m-headquarters-of-self-driving-ranch-rover
By Shelby Shank 09 Aug, 2023
Building robots and feeding cows is exactly what the founders of Smooth Ag Solutions, River McTasney and Hunter Allemand, are known for. This Texas-based agricultural company launched the V1 Ranch Rover, an autonomous feeder with rangeland capabilities. McTasney, a Haskell County Farm Bureau member, came up with the idea while he was feeding his cows. “Growing up in agriculture, I don’t think a lot of people outside of ranching understand that agriculture forces you to be a problem solver,” McTasney said. “You work on your own stuff. You build your own stuff. You have to fix your own stuff. The margins don’t allow for you to outsource outside help and pushes you to solve things on your own.” A large time commitment for ranchers is feeding cattle, and ranchers know time equals money. The Ranch Rover was designed with the rancher in mind to be efficient and labor-saving. Smooth Ag Solutions developed a way to augment the task of feeding cattle to save time for ranchers to work on other tasks. The robot is powered by an internal combustion engine and equipped with a trip hopper that can hold up to one ton of feed. With GPS communications, the Ranch Rover runs off real-time kinematic positioning, allowing the rancher to build geo-fence parameters and set feed times through the GPS. Ranchers can program the robot to go on “missions” that are scheduled routes for the Ranch Rover to feed cattle on certain routes at certain times. The independent front suspension robot with four-wheel drive can even navigate rough terrain to feed cattle. The Ranch Rover saves cattle ranchers 15 to 20 hours a week, if not more, from time spent driving around the ranch and calling up cattle, McTasney said. This time saved allows ranchers to work on higher value tasks or spend quality time with their families. “Ranching is a traditional industry. The Ranch Rover creates an opportunity for ranchers to focus on what really matters, and at the end of the day, it’s the cheapest ranch hand you’ll find,” Allemand said. “Just like we’re traditional in how we work and operate, we view our families in the same way, and that time is really valuable.” Bringing robotics to more mundane tasks like pasture feeding offers new ways to maximize ranchers’ time and workflow. The Ranch Rover can also collect data on cattle and rangelands to help make management decisions. Cattle must be fed no matter the weather conditions—rain, sweltering heat or freezing temperatures. The Ranch Rover faces those conditions for ranchers, too. Labor shortages have plagued agriculture, but Smooth Ag Solutions has embraced those challenges and created solutions through technology. “When we look at the difference between a ranch and a farm, technology is lacking on the ranch side,” Allemand said. “Most of the investments are in animal health and animal science, not so much tools for ranchers to use. Not everyone can afford to pay someone to feed cattle. We’re giving ranchers another tool to have in their toolbox.” Smooth Ag Solutions is applying modern technology to traditional ranch practices through the Ranch Rover and paving the way to bridge the gap between traditional agricultural methods and new, modern technology. “At the end of the day, what we’re doing is taking a bunch of things that already exist and packaging them together to make a new solution tailored specifically to agriculture,” McTasney said. “The biggest challenge is helping ranchers understand how this tool can be integrated on their operation. This tool isn’t replacing the human aspect of ranching and tradition but finding solutions to make ranching better.” The Ranch Rover isn’t the Mars Rover, but it has piqued the interest of ranchers in the U.S. and those as far as Argentina and Paraguay. And maybe one day soon you’ll see a large white cattle feeder driving itself in a pasture near you and know that it was developed by a young Texas rancher. https://texasfarmbureau.org/  young-texas-ranchers-develop-ranch-rover/
By Plainsight Editorial 09 Aug, 2023
Last time on AI in Plainsight, I spoke to Smooth Ag’s CEO, River McTasney, and Head of Corporate Development, Hunter Allemand about the origins of their business, the capabilities of their autonomous Ranch Rover, and computer vision’s power to drive additional AgTech innovation. In the conclusion to our discussion, we dig deeper into computer vision’s growing role in transforming the lives of ranchers and farmers.
By Plainsight Editorial 09 Aug, 2023
Computer vision is cultivating transformative growth across the agricultural space by helping ranchers and farmers generate predictive insights, automate key processes, and more. Cutting-edge solutions are improving crop yields, enabling a higher quality of care for livestock animals, and refining timeworn practices for a new era. SmoothAg is one enterprise leveraging real-time video analytics to augment the capabilities of the agricultural workforce and drive AI-powered innovation. Their new Ranch Rover not only navigates terrain to autonomously make feed deliveries, but also collects visual data with the help of computer vision. In a new two-part podcast conversation, I’m joined by SmoothAg CEO, River McTasney, and Head of Corporate Development, Hunter Allemand. Part 1 of the discussion focuses on the expertise Allemand and McTasney bring to SmoothAg, the origins of their business, the impressive capabilities of their autonomous Ranch Rover, and more of the exciting changes enabled by emerging tech like computer vision.
By Plainsight Editorial 09 Aug, 2023
How Does AI Play a Role in Ranching?
By FARM SHOW Magazine 09 Aug, 2023
The idea for a robotic machine to feed livestock came from Texas rancher River McTasney, who claims he’s been riding around in a feed truck his entire life. He went looking for a way to automate the monotonous chore and the result is the V1 Ranch Rover. After McTasney launched his prototype, it came to the attention of investor and consultant Hunter Allemand. The pair soon joined forces and became co-owners and founders of the specialized vehicle. “It’s essentially a pickup truck without the cab,” says Allemand. “It’s made completely from steel with a feeding bin and platform. It has all-wheel drive that uses a hydraulic propulsion system taking mechanical energy from a Honda gas motor and turning it into hydraulic wheel power. It’s great in mud and on hills. In our demos, we take it to different geographies and weather systems to show how robust it is.” Allemand says sensors and cameras guide the vehicle and the GPS tracker helps it arrive at the proper destination. Routes are preprogrammed as part of the company’s onboarding setup. “It’s smart enough for object avoidance too,” Allemand says. “If something like a small calf is in the route, it will wait for it to move, or try to drive around it. It would never run over it. It even has a horn along with a siren to call the cattle to feed.” The Ranch Rover comes equipped with a computer and phone app to run and schedule missions. While it’s currently focused on feeding livestock, they’re hoping to add machine learning and adapt the software to be intuitive enough to count and eventually identify sick animals. A companion drone to act as eyes for the Rover, helping to check fences and water sources and locate missing cattle, is also in the works. “We’re ready for customers now but as a special opportunity,” Allemand says. “We’re not trying to force the market but want to improve our quality and add reliable features. It’s pretty bulletproof, but not completely right now.” The company, Smooth Ag. Solutions, has decided to use a leasing option as a way for all ranchers to get in on a flat monthly payment and receive both service and maintenance. A purchase opportunity will also be available with the cost of the unit roughly mirroring the price of a new pickup truck. https://www.farmshow.com/a_article.php?aid=38148
By DROVERS NEWS SOURCE 09 Aug, 2023
Ranch Rover, Ranch Rover, send feed rations on over.
By Willie Vogt 09 Aug, 2023
The V1 Ranch Rover from Smooth Ag will offer convenience and save on labor.
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